30/11/2020: “Flava In Ya Ear” by Craig Mack

As with many hip hop classics, this song is underpinned by a smooth beat. Terrible rapping ruins great instrumentals, and great rapping is wasted on terrible beats. But, you do have to be a fairly awful rapper to spoil a beat like this.

Not that I’m trying to imply Craig Mack didn’t smash this one. The rapping is truly worthy of the 90s Golden Age. And although the remix version with Biggie Smalls is superb, the solo cut here is still on on hip hop’s seminal songs.

The beat wasn’t intended for Craig Mack, but his label boss bought it – setting Mack up for a stunning debut single!

The song was released in 1994 as the lead single from Project Funk Da World, and is certified platinum.

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